1. The End of Traditional Web Design
The concept of web design in the traditional sense is fading away. Traditional web design, the role of design was more to make the tech look good to its audience. Web design is more than that. It has morphed into something bigger. Web designers (or experience designers) no longer just make websites “look beautiful”. Rather they need to look into the experience of users and their stories.
2. Conversational UI
2016 has been a big year for conversational interfaces. As messaging platforms (such as Slack, Facebook Messenger, or WeChat) are overtaking social networks and app downloads, companies are starting to think about ways on how to utilize this change.
3. Next Generation of Responsive Design
Responsive design will continue dominate because it is one of the most effective ways of achieving a good UX/UI.
CSS media queries offer websites flexibility and allow them to adjust according to the different devices the site is being accessed on.
In the beginning 2016, Google changed its ranking algorithm to prioritize websites which have optimized content and throughout the next year we’ll see companies hurrying to re-boost their Google ranks.
As website providers we must accept the situation, though, that there’s not a one size fits all situation here. I do believe that offering fewer options, less responsive views, conversions of those websites will go up.
4. Minimalistic Web Design
Minimalism is being taken to a whole new level in 2017, so instead of being hit with a homepage, users are now presented with a ‘card’.
These are entry points which act as the doorway to more information. Within a website itself, multiple cards can also be used to visually suggest a topic and entice users to click. Netflix is an example of a website which has begun using cards with great success, the images explaining more about a show or movie than a short bio and using less space. This minimalism will also go for menus and navigation, both of which will be as simple as possible.
Basically, people now want de-cluttered, simplistic, and visually explanatory web designs.
5. Material Design
The material design has been developed by Google in recent years and is being steadily rolled out across its applications, including Gmail, Google Maps, Google Drive, and YouTube.
Material design shows up as a search term since 2013, however, it only went mainstream in 2015.
It is a way of designing to create a hierarchy of meaning and importance on the page, drawing the user’s focus to different areas all the while moving and responding to the user’s actions. They’re calling the latter Material Motion. The material design uses geometric shapes to visually enhance their site, create depth, and realism. It’s becoming more and more popular across the rest of the web too, thanks to its ‘living’ status, its flexibility, and its compatibility across all devices.
There’s an ongoing discussion about Material Design and its future.